Advanced Media training

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Aims

Being interviewed by journalists can be one of the most stressful events you will experience. Get it right and your reputation will be assured. Get it wrong and your reputation might never recover.

The key to success is to learn the skills and techniques that will help you establish and maintain control during the interview and to practice them in highly authentic conditions in television studios.

Structure

This course is a one day course and is trainer led.

Equipment Requirements

None

Content

The following topics will be covered:

* Refresher session on key messages from initial Media training day.
* Exercise to gauge reactions to a crisis scenario
* Radio interviews and feedback
* Theory of having a crisis management protocol in place
* Opportunities for positive and pro-active media coverage
* TV interviews. These will be played back and critiqued
* Press conference which will be filmed, played back and critiqued.

Entry Requirements

None

Carnegie Enterprise
Carnegie Conference Centre
Halbeath Road, Dunfermline, Fife, KY11 8DY
Tel: 0844 248 0141 | Fax: 0844 248 0120

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